General Mills Hopes Travis and Jason Kelce Can Be Its Lucky Charms

Key TakeawaysTravis and Jason Kelce are part of a push to attract football fans to General Mills products, with a new cereal — the "Kelce Mix" — landing next month.The brothers recently competed in a "cereal training camp" that will result in content for TV and the internet.General Mills is coming off a quarter of declining sales amid a challenging consumer environment. General Mills (GIS) is bringing football’s most-famous brothers to the cereal aisle.  The owner of Lucky Charms, Cinnamon Toast Crunch and ...