Choice Hotels Announces First Contract Awarded Under Recently Reintroduced SOAR Program to Support Hotel Ownership Opportunities for Historically Underrepresented Entrepreneurs

"We're so excited to announce the first contract under the newly reintroduced SOAR program and to work with franchisees like Damon Healey. Our team is dedicated to opening doors so that underrepresented entrepreneurs can soar as hotel owners," said John Lancaster, vice president of franchise development and strategic programs at Choice Hotels International. "Choice has, if not the best, one of the best franchise models, especially in the extended stay category. That's why I'm thrilled that our hard work and ...