Southeast Toyota Finance Ranked Highest in Overall Dealer Satisfaction by J.D. Power for Second Consecutive Year

Core Insights - Southeast Toyota Finance (SET Finance) has been ranked No. 1 in dealer satisfaction among Captive Mass Market-Prime Automotive Finance Lenders for the second consecutive year by J.D. Power in the 2024 U.S. Dealer Financing Satisfaction Study [1][2] - The study involved responses from 4,472 auto dealer financial professionals and measured satisfaction across five lender segments, with SET Finance achieving an Overall Dealer Satisfaction score of 889, which is 79 points higher than the second-ranked lender [2] Company Overview - SET Finance, established in 1981, is the first auto finance company in the U.S. for an import car manufacturer and is part of World Omni Financial Corp [3] - The company provides a wide range of financing and leasing options to support Toyota dealers and their customers, focusing on enhancing customer experience and dealer support [3][5] - SET Finance is recognized as the leading provider of finance and lease options for new Toyota vehicles in its operational regions, maintaining a strong market share and dealer satisfaction [5] Industry Context - The automotive finance industry is evolving rapidly, with SET Finance emphasizing the adoption of new technologies to improve dealer connections and service offerings [2] - J.D. Power is a global leader in automotive data and analytics, providing insights that help companies optimize business performance within the automotive sector [4]