Senior Travel Boom And AI Integration: Trip.com's Recipe For Growth

Klaus Vedfelt Recap and Q2 Earnings We last covered Trip.com (NASDAQ:TCOM) (OTCPK:TRPCF) back in Nov 2023.   Coverage history (Seeking Alpha) We noted that the management was cautious about the company's potential for short-term margin expansion because it has increased marketing spending to compete with other nearby businesses like Meituan (OTCPK:MPNGF) and Douyin, the parent company of TikTok. With a strategic alliance with Booking (BKNG) and an edge in the supply chain, management was enthusiastic ab ...