The Aflac Duck offers Nick Saban and Deion "Coach Prime" Sanders NIL deals, but not how you'd expect

Core Insights - Aflac is launching its annual college football campaign featuring the Aflac Duck alongside coaches Nick Saban and Deion Sanders, focusing on how Aflac assists with expenses not covered by health insurance [1][4][5] Company Overview - Aflac is the leading provider of supplemental health insurance in the U.S. and has been providing financial protection for over 68 years [7][8] - The company is recognized for its commitment to corporate social responsibility and sustainability, being included in various ethical and sustainability indices [8] Marketing Strategy - The new campaign includes two commercials titled "Name, Injury, Likeness" and "Gone Fishing," aimed at educating consumers about the financial gap left by health insurance [3][6] - Aflac has secured NIL deals with Saban and Sanders to enhance brand visibility and engagement with college football fans [4][5] Partnership and Sponsorship - Aflac is deepening its partnership with the University of Colorado, becoming the "Official Coaches Headset Partner" and providing custom headsets for the coaching staff [5] - The commercials will debut on major platforms, including ESPN GameDay and ABC, to maximize reach [6]