Bud Light Taps Anti-Woke Comedian For College Football Ad: Can Shane Gillis Help Beer Brand Win Back Conservative Consumers?

Anheuser-Busch InBev BUD continues to recover from a boycott in 2023 when it infuriated conservative consumers by partnering with trans activist and influencer Dylan Mulvaney on a marketing campaign. The beer company now has a new brand ambassador, one that will likely help win back its anti-woke customer base, just in time for the 2024 NCAA Football season. What Happened: Bud Light's new ad, geared toward college football fans, stars comedian Shane Gillis. "College football fans are some of the most passio ...