Lowe's(US:LOW) Prnewswire·2024-09-03 12:00Core Insights - Lowe's has renewed its contract with the NFL for the 2024-25 season, continuing its partnership with the Carolina Panthers and Dallas Cowboys, and launching a marketing campaign aimed at millennial homeowners [1][2] Marketing Campaign - The new marketing campaign, titled "All the Ways We Help," features NFL stars like Travis Kelce and C.J. Stroud, aiming to empower millennial homeowners in their DIY projects [2][3] - The campaign includes national TV spots, in-store signage, digital and radio advertising, and social media support, focusing on how Lowe's can assist homeowners with home improvement needs [2][3] Community Engagement - The Lowe's Home Team, which includes professional athletes and contractors, has been involved in community initiatives since 2020, recently assisting the C.J. Stroud Foundation with home repairs for Hurricane Beryl victims [4] Product Offerings - Lowe's is offering NFL licensed golf carts and Valspar paint in official NFL colors, enhancing the game-day experience for fans [5] Company Overview - Lowe's Companies, Inc. is a FORTUNE® 50 home improvement retailer with over 1,700 stores, serving approximately 16 million customer transactions weekly and reporting over $86 billion in sales for fiscal year 2023 [6]