aTyr Pharma(LIFE) Prnewswire·2024-09-04 12:02Core Insights - Chipotle Mexican Grill is launching its first-ever costume collection in collaboration with Spirit Halloween, featuring items inspired by popular memes from both brands' social media channels [1][3][4] Product Details - The costume collection includes a Chipotle napkin, fork, water cup, burrito, and to-go bag, available exclusively at SpiritHalloween.com and select retail locations starting September 6 [1][2][4] - Each costume retails for $39.99 and is available in sizes ranging from adult small to XL [3] Marketing Strategy - The collaboration aims to capitalize on the viral trend of meme-inspired costumes, with Chipotle previously engaging fans through social media posts that generated over 700,000 engagements [3][4] - Chipotle's Chief Brand Officer highlighted the evolution of their Halloween tradition, which began with a burrito-themed costume contest [4] Company Background - Chipotle operates over 3,500 restaurants across multiple countries and is recognized for its commitment to serving responsibly sourced food without artificial ingredients [7] - The company is listed on the Fortune 500 and has been acknowledged in Fortune's Most Admired Companies 2024 list [7] Spirit Halloween Overview - Spirit Halloween is the largest Halloween retailer in North America, with 1,525 seasonal locations and a wide range of costumes and accessories [8]