IAS APPOINTS MARC GRABOWSKI AS CHIEF OPERATING OFFICER AND SRISHTI GUPTA AS CHIEF PRODUCT OFFICER

Core Insights - Integral Ad Science (IAS) has appointed Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer, effective September 16, 2024 [1][2] Leadership Appointments - Marc Grabowski, previously Global Vice President of Oracle Advertising, will oversee IAS's global commercial organization, focusing on customer success and business strategy [2][3] - Srishti Gupta, former Chief Product Officer at Rokt, will lead IAS's product strategy and development initiatives [2][4] Strategic Focus - The appointments aim to enhance IAS's senior leadership team, strengthen its customer-first approach, and advance product development to meet future customer needs [3][5] - Grabowski emphasizes IAS's commitment to data integrity and AI-backed technology, aiming to drive superior results for customers [4][5] - Gupta highlights the importance of maximizing return on digital ad investments and aims to build on IAS's foundation to deliver industry-leading products [5] Company Overview - IAS is a leading global media measurement and optimization platform that provides actionable data to improve ad performance and ensure ads are seen in safe environments [6] - The company's mission is to be the global benchmark for trust and transparency in digital media quality [6]