Toyota Delivers Star-Packed NFL Campaign That Invites Fans to "Roll Deep" Together All Season Long

Core Insights - Toyota Motor North America has launched an NFL-themed campaign to strengthen its connection with football fans and celebrate the NFL season [1][2] - The campaign features various Team Toyota athletes and aims to engage fans through multiple platforms, including digital and in-game content [1][2] Campaign Overview - The campaign is titled "We Roll Deep" and will debut on September 5 during the NFL season kickoff game between the Baltimore Ravens and Kansas City Chiefs [2] - It includes a season-long schedule of content across linear broadcast, digital, and social media formats [1][2] Fan Engagement Initiatives - Toyota's Gameday Giveaway will incentivize fan participation during select Sunday Night Football games, offering prizes such as NFL tickets and a new 2025 Toyota Land Cruiser [2][3] - Weekly challenges will be available for fans to win prizes based on specific game events, such as interceptions and deep passes [3] Cultural Campaigns - An original social media campaign, "We Roll Deep," will honor the Latino heritage in football, featuring videos with notable figures discussing culture and football history [4] - Collaboration with "The Mina Kimes Show featuring Lenny" will highlight NFL personalities discussing family and culture, focusing on diverse backgrounds [5] Commitment to Football - Toyota has a long-standing commitment to football, having supported grassroots initiatives for over 65 years, and recently became the Presenting Partner of NFL Flag tournaments across the U.S. [6][7] - The company aims to spotlight the community involvement of its Team Toyota athletes, which includes rising stars and established NFL figures [7] Company Background - Toyota has been a significant player in North America for over 65 years, employing more than 63,000 people and manufacturing nearly 47 million vehicles [8] - The company is advancing its commitment to sustainable mobility with plans to manufacture automotive batteries for electrified vehicles by 2025 [8]