Clorox Completes Previously Announced Divestiture of its Better Health VMS Business

Transaction Details - The Clorox Company has completed the divestiture of its Better Health Vitamins, Minerals, and Supplements (VMS) business to an affiliate of Piping Rock Health Products, LLC [1] - The divested business includes brands such as Natural Vitality, NeoCell, Rainbow Light, and RenewLife, along with relevant trademarks, licenses, and manufacturing and distribution facilities in Sunrise, Florida [1] Strategic Rationale - The transaction aligns with Clorox's strategy to evolve its portfolio, reduce volatility, accelerate sales growth, and structurally improve margins to drive consistent and profitable growth over time [2] Company Overview - The Clorox Company is a leading consumer goods company with trusted brands found in about nine of 10 U S homes, including Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, and Pine-Sol [3] - The company also operates internationally with brands such as Clorinda, Chux, and Poett [3] - Clorox has been headquartered in Oakland, California, since 1913 and was one of the first U S companies to integrate ESG into its business reporting [3] - In 2024, Clorox was ranked No 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year [3]