UFC Sphere Event to Feature Proto Hologram Technology

Group 1: Event Overview - UFC will incorporate Proto Hologram technology at UFC 306 AT RIYADH SEASON NOCHE UFC, marking the first use of Proto holograms in MMA [1] - The event will feature life-size, volumetric 4K holograms of top UFC fighters and CEO Dana White for fan interaction [1][2] - NOCHE UFC will celebrate Mexican culture and fighting spirit in honor of Mexican Independence Day, comprising over six hours of live MMA action and an immersive film [2] Group 2: Venue and Technology - Sphere, the revolutionary entertainment venue, will utilize state-of-the-art audio and video capabilities, including the world's highest resolution LED display and advanced audio system [3] - Sphere's immersive environment aims to deliver an unprecedented live sports experience [3] Group 3: Company Background - Proto Inc. is a pioneer in hologram technology and spatial computing, with applications across sports and entertainment, including major arenas and events like the Super Bowl [4] - Proto's technology has been featured with various entertainers and sports figures, and the company has notable investors from diverse fields [4] - Proto operates globally with showrooms in major cities and provides a range of hologram products and AI services [6] Group 4: UFC Background - UFC is the premier MMA organization with over 700 million fans and approximately 283 million social media followers, producing more than 40 live events annually [5] - The organization broadcasts to over 975 million households in more than 170 countries and features athletes from over 80 countries [5]