Affirm's Survey Reveals 0% APR Option Impact, CEO Outlines Growth Plan

Affirm Holdings, Inc. (AFRM) recently unveiled results from its latest survey, highlighting consumer shopping behaviors before the holiday season of 2024. The study of 2,000 Americans unveiled how the 0% annual percentage rate (APR) options would influence consumers while making purchase decisions and how confident they are about budgeting. This bodes well for a company like Affirm, offering flexible and transparent payment solutions.The survey revealed that 48% of respondents are influenced by the availabi ...