Starbucks' Turnaround Plan Is Here. Is the Coffee Stock a Buy?
Starbucks(US:SBUX) The Motley Fool·2024-09-14 22:15Brian Niccol is officially Starbucks CEO -- what happens next?New Starbucks (SBUX -0.71%) CEO Brian Niccol got about the warmest welcome in stock-market history when he was named the coffee giant's new chief in August.Shares of Starbucks jumped 24% when Niccol's hiring was announced a month ago, adding roughly $20 billion to the company's market cap. It's rare to see that kind of value added by just a CEO appointment. But with Niccol's track record with Chipotle and Starbucks' own challenges under former CE ...