10 Days, 250 Bars, Endless Espresso Martini Possibilities: Mr Black Espresso Martini Fest is Back

Core Insights - The Mr Black Espresso Martini Fest is returning for its third year, taking place from September 19 to 29, 2024, featuring over 250 bars nationwide showcasing various Espresso Martini creations [1][2][6] Industry Trends - The Espresso Martini has gained significant popularity, becoming one of the top ten cocktails served on-premise in 2022, with orders nearly doubling by mid-2023 and an 11% quarterly growth rate [2] - As of September 2023, the Espresso Martini has experienced a 50% growth compared to the previous year, surpassing the Old Fashioned to become the fourth most popular cocktail in the U.S. [2] Event Highlights - The festival will feature acclaimed bars from major cities like New York, Los Angeles, Austin, and Miami, each selected for their commitment to quality and innovation [3] - Participating venues will offer a diverse range of Espresso Martinis, from traditional to inventive variations, highlighting the drink's versatility [3][4] Product Information - Mr Black Cold Brew Coffee Liqueur, made from specialty-grade Arabica beans, is the key ingredient in the festival, known for its rich coffee flavor and smooth finish [4][9] - The suggested retail price for a 750ml bottle of Mr Black Cold Brew Coffee Liqueur is $29.99 [8] Consumer Engagement - The festival will provide opportunities for bartenders to demonstrate their skills through special events, tastings, and demonstrations, enhancing consumer engagement with the cocktail-making process [5][6] - Consumers aged 21 and over are encouraged to participate in the festival, with details available on the Mr Black Espresso Martini Festival Hub [7]