Accessibility Statement Skip Navigation This past weekend, The Crown Royal Rig touched down in Nashville timed to Kane Brown's tour stop in the Music City! The brand toasted to the partnership and brought the spirit of generosity to life through a series of elevated experiences. The weekend began with a backstage VIP takeover where guests 21+ were invited to receive exclusive concert merch, enjoy Kane Brown's signature Crown Royal cocktails, the Crown Royal Ranch Water and the Blackberry Ginger Lemonade,  ...

Diageo plc (DEO) has encountered a notable resistance level, prompting caution among investors from a technical standpoint. The company is trading below both the 200-day and 50-day simple moving averages (SMAs), suggesting a bearish trend.Currently, at $107.57, DEO remains below its 200-day and 50-day SMA of $120.9 and $108.52, respectively, indicating a possible sustained downward trend.Image Source: Zacks Investment ResearchDEO faced significant headwinds recently, underperforming the Zacks Beverages - Al ...

Today, the first powerful film made in partnership with Uncommon Creative Studio, "Guinness Presents: A Lovely Day," begins rolling out across TV, digital and social media. This anthem focuses on snapshots of Americans finding connection in everyday moments of togetherness, highlighting the simple joy of being with the people who matter most. Some of the 50 communities featured in "A Lovely Day" include: The Treme Brass Band: One of the most soulful groups in New Orleans. Between sets, this multigeneration ...

Core Insights - Diageo plc has formed a strategic joint venture with Main Street Advisors to enhance growth and brand value [1][2] - The joint venture involves exchanging majority ownership of Cîroc Ultra-Premium Vodka's brand rights in North America for a majority stake in Lobos 1707 [2][4] - This collaboration aims to leverage Diageo's operational excellence and consumer insights alongside Main Street Advisors' expertise in culturally disruptive consumer businesses [3] Joint Venture Details - The joint venture will maintain the unique identities of Cîroc Vodka and Lobos 1707 tequila while enhancing their market presence [4] - Nick Tran has been appointed as president and chief marketing officer for the joint venture [4] - Cîroc in North America will not be consolidated in Diageo's financial results but classified as income from joint ventures and associates [5] Financial Strategy - Diageo is refining its $2 billion productivity program to drive efficiency and sustainable growth, focusing on balancing cost savings with strategic reinvestment [6] - The company has seen a 1% year-over-year increase in organic net sales in the first half of fiscal 2025, indicating a return to organic sales growth [7] - Management anticipates continued productivity and pricing efforts to counteract cost inflation [7] Market Performance - Diageo's shares have decreased by 17.7% over the past three months, contrasting with a 0.6% rise in the industry [8] - The company has faced challenges with soft volumes in key regions, impacting net sales in the first half of fiscal 2025 [8]

Core Insights - Captain Morgan has launched a new product, the Sweet vs. Heat Variety Pack, which combines sweet and spicy flavors in a convenient ready-to-drink format, catering to consumer preferences for bold flavors [1][2] - The new variety pack features a 5% ABV and is available in a 12-count pack of 12 oz cans at a suggested retail price of $18.99, targeting the warmer weather market [1] - The original Captain Morgan Sliced Variety Pack was well-received, indicating a strong consumer demand for flavorful and convenient beverage options [2] Product Details - The Sweet vs. Heat Variety Pack includes flavors that appeal to both sweet and spicy preferences, enhancing the overall drinking experience [1] - The product is positioned for various social occasions, such as backyard gatherings and outings, emphasizing its versatility [3][4] Brand and Company Background - Captain Morgan is recognized as the number one selling spiced rum in the U.S., with a diverse portfolio that includes various rum flavors and styles [5] - Diageo, the parent company of Captain Morgan, is a global leader in beverage alcohol, with a wide range of well-known brands across different categories [6][7]

Core Viewpoint - Diageo plc is strategically enhancing its operations and growth by selling its 54.4% stake in Seychelles Breweries Limited for nearly $80 million, while retaining ownership of its brands produced by the brewery [1][2]. Group 1: Transaction Details - The sale of Seychelles Breweries Limited to Phoenix Beverages is expected to be finalized in June this year [1]. - Diageo will continue to own its brands, including Guinness and Smirnoff RTDs, and will enter a new licensing and royalty agreement with Seybrew for distribution [2]. Group 2: Strategic Partnerships - The partnership with Phoenix Beverages aligns with Diageo's portfolio-management initiative and aims to foster sustainable growth in the Indian Ocean Islands [3]. - This collaboration is expected to unlock value for Seychelles Breweries and enhance growth opportunities in the region [4]. Group 3: Financial Performance - Diageo is refining its $2 billion productivity program to enhance efficiency and ensure sustainable growth, focusing on balancing cost savings with strategic reinvestment in marketing and brand activation [5]. - In the first half of fiscal 2025, organic net sales increased by 1% year over year, indicating a return to organic sales growth despite soft volume [6]. Group 4: Market Challenges - Diageo's shares have declined by 14.6% over the past three months, contrasting with the industry growth of 4.8%, due to soft volumes in key regions and increased overhead costs [7].

Core Insights - Crown Royal has collaborated with PURPLE BRAND and Bun B to create a limited-edition rodeo collection that blends Western heritage with modern streetwear, marking a continuation of their two-year partnership [3][4] - The collection aims to support the Soldiers' Angels' LA Wildfire Relief Fund, with net proceeds and consumer participation in the Purple Bag initiative contributing up to $25,000 for veterans affected by the LA fires [3][8] Company Collaboration - The partnership between Crown Royal and PURPLE BRAND is highlighted by the creation of unique fashion pieces inspired by Bun B's on-stage looks, showcasing the cultural significance of Houston [3][4] - Luke Cosby, co-founder of PURPLE BRAND, emphasized the importance of Houston's culture in the collection, reflecting both Bun B's career and the spirit of the Rodeo [4] Collection Details - The collection includes three statement pieces: a varsity jacket, a signature poncho, and a graphic tee, each designed to embody luxury and cultural influence [5] - The varsity jacket features premium wool and high-grade leather, while the poncho is made from 100% premium wool with intricate embroidery, and the graphic tee is crafted from 100% cotton with gold foil detailing [5] Community Engagement - Crown Royal is hosting the Crown Royal Saloon & Showroom at RODEOHOUSTON®, where attendees can explore Western style and participate in charitable initiatives [7][8] - The Purple Bag initiative allows consumers to pack essential items for active-duty service members, with each packed bag triggering a donation to the Soldiers' Angels fund [8]

Core Idea - 21SEEDS, a female-founded infused tequila brand, has launched the Shot Callers game in collaboration with media personality Danielle Robay to celebrate Women's History Month, aiming to foster connections and meaningful conversations among friends over cocktails [1][2]. Group 1: Product Launch - The Shot Callers game features 49 thought-provoking questions designed to encourage conversation and connection among players [5]. - The game is inspired by Danielle Robay's popular podcast game, aiming to create a fun and engaging experience for women [1][4]. - The game is available at participating locations and on the 21SEEDS website [5]. Group 2: Brand and Founders - 21SEEDS was founded in 2019 by Kat Hantas, Nicole Hantas-Emmanuel, and Sarika Singh, focusing on creating a smooth, flavor-rich tequila infused with real fruit juice [9]. - The brand emphasizes diversity, inclusivity, and the joy of gathering, aiming to create lasting memories through its cocktails [9]. Group 3: Market Insights - A OnePoll study indicates that 72% of Americans view time spent with friends as essential for mental well-being, highlighting the importance of social interactions [3]. - The game is designed specifically for women, promoting deeper connections and lasting friendships in a light-hearted manner [3].

Core Insights - The 8 Seconds Rodeo is expanding to two major cities in 2025, celebrating Black cowboys on a national stage with events in Portland, OR on June 15th and Philadelphia, PA on October 11th, each expecting 8,000 attendees [1][7] - The rodeo features a competitive lineup including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with a total prize purse of $60,000 [2][7] - The event aims to highlight Black excellence in the rodeo community and provide a platform for future generations of Black rodeo athletes [3][8] Event Details - The 2025 8 Seconds Rodeo will take place in Portland and Philadelphia, with each event accommodating 8,000 fans [1][7] - The competition includes various events with a total prize money of $60,000 [2][7] - Comedienne X Mayo will host the event, enhancing the entertainment experience [2][7] Athlete Development - The rodeo is committed to the development of young Black rodeo athletes, offering clinics in Oregon for skills improvement at no cost [7] - Notable young athletes include Jaelah and Jiyah, aged 11 and 13, who have achieved success in barrel racing [7] - Rising star Au'vion Horton (A.V.) is highlighted for his dedication to bull riding and aspirations to compete at the National Finals Rodeo [7] Sponsorship and Partnerships - Crown Royal will present a $10,000 award to organizations supporting Black cowboys at each event [7] - Tecovas, a supporter of the rodeo, emphasizes its commitment to promoting Western culture and heritage through sponsorship [7]

Core Insights - Guinness aims to celebrate St. Patrick's Day by sharing real stories of community connections and experiences through the "Lovely Day Project" [1][2] - The brand encourages participation by inviting people to share their St. Patrick's Day moments via social media and a dedicated website [1][2] Company Initiatives - Guinness is hosting a 40 Days of Guinness Giveaways leading up to St. Patrick's Day, with daily prizes including a grand prize trip to the Open Gate Brewery in London [4] - The company is partnering with Dermot Kennedy for the Misneach Festival, celebrating Ireland's music history [4] - Guinness will participate in numerous parades across major cities like New York, Boston, and Chicago [4] - The brand is sponsoring the Chicago River dyeing event on March 16, continuing its tradition of involvement in local festivities [4] - Special events and offerings will be available at the Guinness Open Gate Brewery locations in Chicago and Baltimore, including live music and themed merchandise [4] Product Offerings - Guinness is introducing a limited-edition cream cheese schmear in collaboration with PopUp Bagels, available from March 13 to March 19 [4] - The brand is promoting its non-alcoholic option, Guinness 0, for those who wish to celebrate without alcohol [2] Brand Popularity - Guinness is recognized as the world's most popular stout, brewed in 49 countries and sold in over 150, with nearly 9 million glasses consumed daily [5]