Dollar General Looks to In-Store Experiences to Attract Consumers

Dollar General’s second-quarter results show the impact of inflation on its primary customer base, and the retailer is doubling-down on in-store experiences to attract shoppers.CEO Todd Vasos acknowledged that the company’s performance fell short of expectations, attributing it to rising prices and tightened consumer budgets, which have altered spending behaviors.Despite a slight uptick in store traffic, the company has experienced a decline in average spending, highlighting the strain both on the retailer ...