US says Google saw ad startup as a 'threat'—and bought it

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: Unsplash/CC0 Public Domain Google bought advertising technology provider AdMeld in 2011 because the search giant saw the startup as a "threat" to its online display ad strategy, antitrust enforcers sought to show at trial Monday. The purchase of the company was portrayed by the Justice Department in its monopolization ...