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Coca-Cola and Bacardi testing canned rum and cokes
KOCoca-Cola(KO) CNBC·2024-09-17 18:56

Coca-Cola just ordered another round in the booming canned cocktail market. It's going with another classic, launching a rum and coke in collaboration with Bacardi Limited.The two brands announced Tuesday plans to release the ready-to-drink cocktail in several international markets, starting with an initial launch in Mexico and select European markets in 2025. The company is also evaluating a U.S. launch of the drink for 2025, a spokesperson confirmed with CNBC.The Coca-Cola Co.'s latest move reflects conti ...