CHIPOTLE IS GIVING AWAY UP TO $1 MILLION IN FREE QUESADILLAS FOR NATIONAL QUESADILLA DAY

Core Points - Chipotle Mexican Grill is celebrating National Quesadilla Day by giving away up to $1 million in free quesadillas and offering a BUY-ONE-ENTREE-GET-ONE-QUESADILLA (BOGO) promotion starting September 23, 2024 [2][4] - The promotion includes a digital scavenger hunt where fans can uncover codes for free quesadillas through social media, with up to 21,000 fans eligible to claim a BOGO offer [5][6] - Chipotle's hand-crafted quesadillas feature fresh Monterey jack cheese, customizable proteins, optional fajita veggies, and three sides for dipping, with the company expecting to purchase nearly 70 million pounds of cheese this year [7][11] Promotion Details - The BOGO offer is valid from September 23 to September 25, 2024, requiring the purchase of at least one regular-priced entrée item [8] - On National Quesadilla Day, fans can receive a free quesadilla with eligible purchases on DoorDash and Uber Eats, with specific minimum order requirements of $25 and $15 respectively [6][9] - The promotion aims to enhance customer engagement and capitalize on the popularity of quesadillas, which were the second most ordered food item in 2023 according to DoorDash [4][10] Company Overview - Chipotle operates over 3,500 restaurants across multiple countries and is recognized for its commitment to serving responsibly sourced, real food without artificial ingredients [11] - The company is a leader in the food industry, focusing on digital innovation and sustainable business practices while maintaining a strong brand presence [11]