Nike CEO Transition and Market Reaction - Nike's stock surged more than 8% following the announcement of CEO John Donahoe's departure, with shares rising over 5% on Friday alone [1][2] - Elliott Hill, a former Nike executive with over 30 years of experience, returned as the new CEO, aiming to boost employee morale and focus on consumer-centric strategies [1][3] - Under Donahoe's leadership, Nike lost nearly 40billioninmarketcapitalization,anditsshareshavedeclinedbyalmost2050 billion in annual sales for the first time in fiscal 2023, but analysts project a decline to 48.87billionforfiscal2025[4]−Thecompanyfaceschallengesfrominflation−wearyconsumersreducingdiscretionaryspendingandslower−than−expectedrecoveryinChina[5]−IntensifyingcompetitionfrombrandslikeHokaandOnispressuringNike′smarketdominanceintheathleticandleisureindustry[5]LeadershipCompensationandInvestorInfluence−JohnDonahoeearnednearly104 million in pay and benefits during his tenure, with $35 million tied to equity awards, placing him in the top 0.1% of US CEOs [2][5] - Bill Ackman's Pershing Square Capital Management acquired 16.3 million Nike shares, signaling support for Hill as the new CEO [2] Strategic Focus and Employee Engagement - Hill plans an all-hands meeting on October 14 and encouraged employees to share their concerns and questions directly with him [3] - He emphasized the need for speed, urgency, and a consumer-first approach in his introductory video message to employees [3]