MDLZ to Fuel Presence in Cakes & Pastries Market With Evirth Deal

Mondelez International, Inc. (MDLZ) is set to strengthen its position in the rapidly-growing cakes and pastries market with the acquisition of a majority stake in Evirth — a leading manufacturer in China. This acquisition aligns with MDLZ's broader strategy to expand its footprint in the cakes and pastries segment, a key focus area alongside chocolate and biscuits. Founded in 2013, Evirth specializes in frozen-to-chilled cakes and pastries. The company already holds a minority stake in Evirth, enabling it t ...