IAS EXPANDS ITS AI-DRIVEN TOTAL MEDIA QUALITY PRODUCT ON YOUTUBE TO INCLUDE BRAND SAFETY AND SUITABILITY MEASUREMENT FOR MISINFORMATION

Core Insights - Integral Ad Science (IAS) has launched industry-aligned misinformation reporting for advertisers on YouTube, enhancing brand safety and suitability for digital media investments [1][3]. Group 1: Product Offerings - IAS's Total Media Quality (TMQ) product suite provides third-party assurance that campaigns run adjacent to brand-safe content, with independent verification of misinformation [2][5]. - The new misinformation measurement allows advertisers to detect and analyze content identified as misinformation, enabling campaign adjustments based on brand suitability profiles [3][4]. Group 2: Advertiser Benefits - Advertisers can access expanded third-party transparency with video-level insights into adjacent content, driving results by optimizing ad placements next to misinformation [4]. - IAS offers global reporting in over 30 languages, supporting advertisers during key international events in 2024 and beyond [4]. Group 3: Company Background - IAS is a leading global media measurement and optimization platform, focused on delivering actionable data to enhance advertising effectiveness and ensure ads are placed in safe environments [6].