Brokers Suggest Investing in Coca-Cola (KO): Read This Before Placing a Bet

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let's see what these Wall Street heavyweights think about Coca-Cola (KO) .Coca-Cola currently has an average brokerage recommendation (ABR) of 1.52, on a ...