Stagwell Named Global Lead for Creative Campaigns and Social Content at Adobe

Group 1 - Stagwell and Adobe have formed a three-year innovative joint go-to-market business partnership to leverage each company's unique offerings [2][3] - Stagwell's agencies, including 72andSunny, Code and Theory, and Movers+Shakers, will collaborate globally for Adobe, focusing on creative campaigns and social content [1][4] - The partnership aims to accelerate the content supply chain for brands, integrating solutions from Adobe Experience Cloud, Document Cloud, Creative Cloud, and Stagwell Marketing Cloud [3] Group 2 - Mark Penn, Chairman and CEO of Stagwell, emphasized the partnership's potential to create transformative tools for clients, showcasing the integration of creativity and technology [4] - 72andSunny will expand its seven-year partnership with Adobe, leading global creative and strategy efforts, while Movers+Shakers will focus on real-time cultural conversations [4] - Code and Theory will be responsible for launching Adobe GenStudio, among other significant assignments [4]