Mondelēz International's SnackFutures Ventures Makes Strategic Investment in UK “Better-for-You” Doughnut Start-Up Urban Legend

Urban Legend's air frying technology reduces fat, sugar and calories by 30% to 75% vs. traditionally made doughnuts Supports Mondelēz strategic intent to expand in cakes and pastries CHICAGO, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today announced that its corporate venture capital arm, SnackFutures Ventures, has taken a minority stake in Urban Legend, a fast-growing, "better-for-you" fresh doughnut and pastry business in the United Kingdom. Founded in 2021 by scientist ...