With New CEO, Can Nike Just Do It Again? Not This Year

The consequences of its flawed direct-to-consumer (D2C) strategy continue to haunt Nike. As reported Tuesday (Oct. 1), the company’s revenue showed weakness across all channels as it tried to curry favor with its wholesale partners and recapture some of the magic that brought it double-digit growth a decade ago.“We are moving aggressively to shift our product portfolio, create better balance in our business and reenergize brand momentum through sport,” Nike CFO Matt Friend told the company’s earnings call a ...