
Core Insights - American Rebel Holdings, Inc. has received a multi-pallet re-stocking order for its American Rebel Light Lager from Standard Beverage, indicating strong demand for the product [1] - The partnership with Standard Beverage has expanded the distribution of American Rebel Light Lager to 140 retail locations in Kansas, with ongoing commitments from top sports bars [2] - American Rebel Light Lager was launched in June 2024 during the Country Stampede music festival, marking a significant entry into the beverage market for the company [2] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer and manufacturer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer through its subsidiary [4] - The company emphasizes its patriotic branding, positioning American Rebel Light Lager as "America's Patriotic Beer" [1] - American Rebel collaborates with AlcSource for the production of its beer, leveraging their expertise in beverage development and production [3] Distributor Partnership - Standard Beverage Corporation is a key distributor for American Rebel Light Lager, with a long history in the Kansas alcohol distribution market [5] - The company has a new 83,000-square-foot facility in Lenexa, Kansas, enhancing its distribution capabilities [3] - Standard Beverage has been instrumental in placing American Rebel Light Lager in various retail and convenience store chains across Kansas [2]