Why Nike Stock Sank Today

Sales are slower than expected, leading to lower profit margins again.Shares of athletic apparel maker Nike (NKE -5.92%) sank on Wednesday after the company reported financial results for its fiscal first quarter of 2025, pulled its full-year guidance, and delayed its upcoming investor-day presentation. As of 10:30 a.m. ET today, Nike stock was down 7%.Nike's unanswered questionsNike just hired Elliott Hill as its new CEO, but he doesn't start for about another two weeks. It's unfortunate for investors beca ...