Why Deckers (DECK) Stock is Dropping Today

Shares of Deckers (DECK, Financial) dropped by 5.19% following an analyst downgrade by Seaport Research. The downgrade, from 'buy' to 'neutral', is attributed to concerns over limited upside potential after recent stock gains. The downgrade was influenced by Google Trends data, indicating a slowdown in consumer interest for Deckers' prime brands, Hoka and UGG, during the back-to-school season. Additionally, competition from brands such as Asics and Brooks is reportedly reclaiming market share in the running ...