Meta (META) Enhances Video Advertising with New AI Tools on Facebook

Meta Platforms Inc. (META, Financial) is refining its strategy on Facebook by introducing a full-screen video tab to cater to increased video consumption on the platform. This initiative aims to provide an immersive viewing experience while offering new advertising opportunities. The announcement comes as over 60% of user engagement on Facebook and Instagram revolves around video content.To support this shift, Meta has launched a variety of new video ad formats, such as standalone video ads, carousel ads, i ...