US government considers historic break-up of Google in antitrust case

Core Viewpoint - The U.S. Justice Department is considering a significant intervention in Google's business structure, potentially leading to a corporate breakup to address monopolistic practices in search and search advertising [1][2] Summary by Relevant Categories Search Distribution - Proposed remedies include restricting default search agreements, pre-installations, and revenue-sharing deals. There is consideration for separating Chrome, Play, and/or Android from Google. Additionally, Google's control over emerging search technologies, including AI features, may be limited, and user education programs to promote informed search engine choices are suggested [1] Data Access and Usage - The DOJ may mandate the sharing of Google's search index, data, algorithms, and AI models. Transparency in search results, features, and ad ranking signals is required, along with prohibiting Google from leveraging non-shareable data due to privacy concerns. Measures to reduce rivals' costs for data indexing and retention are also proposed [1] Extending Search Monopoly - Google may be limited in using contracts to undermine rivals' access to web content. Publisher websites could be allowed to opt out of AI training or appearing in Google-owned AI products, such as AI summaries [1] Advertising Practices - The DOJ is exploring options to scale back or restructure Google's advanced advertising products, including AI-driven tools. There may be a push for licensing Google's ad feed separately from search results and increasing transparency for advertisers by providing detailed auction and monetization data [1]