Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

Google is facing new competition in the advertising market as AI transforms the industry.Google's search ad market share in the US could fall below 50% for the first time in a decade.Perplexity AI, meanwhile, says it is attracting "top-tier" advertisers. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favorite topics in a personalized feed ...