New Starbucks Boss Reportedly Pulling Back on Discounted Drinks

Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO.Brian Niccol became chief executive in August, and the company has since scaled back the array of discounts it has been offering in the last year, The Wall Street Journal (WSJ) reported Monday (Oct. 14), citing interviews with baristas and Starbucks executives.As the report notes, Starbucks and other chain eateries have spent this year relying on discounts to bring back diners after spending the year increasing menu p ...