Starbucks taps former Chipotle executive as global chief brand officer
Starbucks(SBUX) CNBC·2024-10-18 19:11
Starbucks has tapped Chipotle alum Tressie Lieberman as its global chief brand officer, a newly created position and the latest executive change under Brian Niccol after he left Chipotle and took over as CEO of the coffee chain last month. In Niccol's first week on the job at Starbucks, he outlined his plan for turning around the chain's slumping sales in the U.S. For the last three quarters, Starbucks has reported same-store sales declines for its home market as its occasional customers buy fewer macchiato ...