QUANJUDE(SZ:002186) Zheng Quan Shi Bao Wang·2024-10-21 11:41Core Viewpoint - The company reported steady operational performance in the third quarter of 2024, with a revenue of 1.084 billion yuan and a net profit attributable to shareholders of 70.45 million yuan, indicating a focus on innovation and consumer experience enhancement in the restaurant sector [1][2]. Financial Performance - For the first nine months of 2024, the company achieved a revenue of 1.084 billion yuan and a net profit of 70.45 million yuan, with a net profit excluding non-recurring items at 64.82 million yuan [1]. Strategic Initiatives - The company is implementing the "Guarding Innovation" strategy, focusing on balanced development in the restaurant and food sectors, and enhancing consumer experiences through various initiatives [1]. - The company has opened new locations, including the Beijing Grain Building and the first store in Lhasa, while upgrading three major stores to improve dining experiences [1]. Product and Service Innovation - The company introduced over 20 new innovative dishes and 6 customized meal packages at its Peace Gate restaurant, enhancing customer experience and increasing repeat bookings [1]. - The "仿膳茶社" (Imitation Imperial Cuisine Tea House) has been relaunched, offering a variety of traditional pastries and a unique dining atmosphere, attracting significant consumer interest [1]. Market Expansion - The company is expanding its ready-to-eat food segment by collaborating with major supermarket chains and launching community convenience stores, which have received positive market feedback [2]. - The sub-brand "零研所" (Zero Research Institute) has gained attention among young consumers, particularly during the Paris Olympics, promoting health and safety concepts [2]. Consumer Engagement - During the recent National Day holiday, the company's restaurant outlets experienced a surge in popularity, with record daily revenues in the Beijing area [2][3]. - The company has received multiple awards, including recognition as one of the "Top Ten Brands in Beijing Catering 2024," reflecting the success of its innovation strategy [3]. Future Outlook - The company aims to continue driving innovation to enhance its service quality and achieve high-quality development, aligning with market demands [3].