在产品矩阵构建方面，仿膳针对不同消费场景进行精细化布局。全新推出的 "御锦云章"礼盒，无论是 商务馈赠所需的高端质感，亦或是节日礼赠追求的仪式氛围，还是日常自享对品质与便捷的需求，都能 轻松驾驭。据负责人介绍，此次升级不仅丰富了产品线，更通过文化符号的现代化转译，让宫廷饮食文 化走进大众生活。 值得注意的是，全聚德和仿膳两大月饼品牌虽定位各有侧重，却共同展现出中华老字号的创新活力。全 聚德聚焦健康消费需求，通过创新手段重构传统食品；仿膳深挖文化资源，以艺术化表达提升产品附加 值。这种差异化发展路径，既保留了各自的品牌特色，又为中秋市场注入新的活力。 随着节日临近，全聚德和仿膳品牌月饼产品已陆续上市。业内人士表示，传统食品企业完全可以通过创 新驱动，在坚守品质的同时，满足消费者对健康、文化等方面的多元需求，为中华老字号的可持续发展 提供有益探索。 在饼皮工艺上，全聚德突破传统高油高糖配方，采用轻油低甜的唐菓子皮替代桃山皮。唐菓子皮不仅在 甜度和油脂含量上更符合健康理念，其精致的质感也为月饼增添了别样的颜值，使产品在满足健康需求 的同时，仍能呈现传统月饼的形态美感。让消费者在享受中秋传统美食的同时，也能兼顾健康生 ...

Market Overview - The hotel and catering sector increased by 0.99% on September 5, with Junting Hotel leading the gains [1] - The Shanghai Composite Index closed at 3812.51, up 1.24%, while the Shenzhen Component Index closed at 12590.56, up 3.89% [1] Stock Performance - Junting Hotel (301073) closed at 26.05, with a rise of 2.92% and a trading volume of 176,600 shares, amounting to 443 million yuan [1] - Other notable stocks include: - ST Yunwang (002306): closed at 1.91, up 1.60% with a trading volume of 191,700 shares [1] - Jinjiang Hotel (600754): closed at 23.27, up 1.35% with a trading volume of 141,600 shares [1] - Tongqinglou (605108): closed at 21.50, up 1.22% with a trading volume of 105,300 shares [1] - Shoulv Hotel (600258): closed at 15.23, up 1.06% with a trading volume of 203,800 shares [1] - Huatian Hotel (000428): closed at 3.88, up 1.04% with a trading volume of 727,100 shares [1] - Jinling Hotel (601007): closed at 8.20, down 0.49% with a trading volume of 234,500 shares [1] - Quanjude (002186): closed at 12.71, down 0.55% with a trading volume of 176,700 shares [1] - Xi'an Catering (000721): closed at 10.22, down 0.78% with a trading volume of 469,400 shares [1] Capital Flow - The hotel and catering sector experienced a net outflow of 134 million yuan from institutional investors, while retail investors saw a net inflow of 133 million yuan [1] - Specific capital flows for key stocks include: - Shoulv Hotel: net inflow of 3.29 million yuan from institutional investors, but a net outflow of 15.44 million yuan from retail investors [2] - ST Yunwang: net inflow of 3.05 million yuan from institutional investors, with a net outflow of 1.88 million yuan from retail investors [2] - Jinjiang Hotel: net outflow of 8.19 million yuan from institutional investors, with a net inflow of 9.39 million yuan from retail investors [2] - Quanjude: net outflow of 8.65 million yuan from institutional investors, but a net inflow of 9.76 million yuan from retail investors [2] - Xi'an Catering: net outflow of 51.19 million yuan from institutional investors, with a net inflow of 64.94 million yuan from retail investors [2]

Market Overview - The hotel and catering sector increased by 1.15% on September 4, with Tongqinglou leading the gains [1] - The Shanghai Composite Index closed at 3765.88, down 1.25%, while the Shenzhen Component Index closed at 12118.7, down 2.83% [1] Stock Performance - Key stocks in the hotel and catering sector showed varied performance, with Tongqinglou closing at 21.24, up 3.11%, and Quanjude at 12.78, down 0.16% [1] - The trading volume and turnover for major stocks included: - Junting Hotel: 25.31, up 1.61%, with a turnover of 494 million [1] - Huatian Hotel: 3.84, up 1.59%, with a turnover of 316 million [1] - Xianyin Restaurant: 10.30, up 1.38%, with a turnover of 570 million [1] Capital Flow - The hotel and catering sector experienced a net outflow of 86.87 million from institutional investors and 67.67 million from retail investors, while retail investors saw a net inflow of 155 million [1] - Detailed capital flow for selected stocks showed: - Junting Hotel: Institutional net inflow of 16.16 million, retail net inflow of 1.23 million [2] - Huatian Hotel: Institutional net inflow of 11.60 million, retail net outflow of 14.36 million [2] - Quanjude: Institutional net outflow of 38.44 million, retail net inflow of 56.47 million [2]

Market Overview - The hotel and catering sector experienced a decline of 0.48% on September 2, with Quanjude leading the drop [1] - The Shanghai Composite Index closed at 3858.13, down 0.45%, while the Shenzhen Component Index closed at 12553.84, down 2.14% [1] Stock Performance - Jinling Hotel (601007) rose by 1.86% to close at 8.22, with a trading volume of 304,100 shares and a turnover of 248 million yuan [1] - Huatian Hotel (000428) increased by 1.61% to 3.79, with a trading volume of 428,200 shares and a turnover of 161 million yuan [1] - Xianyinshi (000721) saw a slight increase of 0.66% to 10.62, with a trading volume of 770,500 shares and a turnover of 261.8 million yuan [1] - Quanjude (002186) fell by 4.38% to 13.76, with a trading volume of 322,000 shares and a turnover of 455 million yuan [1] Capital Flow - The hotel and catering sector saw a net outflow of 102 million yuan from institutional investors and 58.64 million yuan from retail investors, while retail investors had a net inflow of 160 million yuan [1] - Specific stock capital flows indicate that Xianyinshi had a net inflow of 12.02 million yuan from institutional investors, while Quanjude experienced a net outflow of 31.22 million yuan [2]

Core Viewpoint - The rise of "borderline" marketing strategies, particularly through male models and entertainment, is becoming a common approach in offline consumption sectors as businesses seek to boost traffic and sales during a challenging economic period [2][12][20]. Group 1: Offline Marketing Trends - The offline consumption market is expected to embrace a "male marketing" trend by 2025, with various sectors like theme parks and restaurants adopting this strategy to cope with declining sales [3][12]. - The introduction of "handsome NPCs" in theme parks has proven effective, with some locations reporting significant increases in visitor numbers, particularly among young women [4][5]. - The Fuzhou Dongbai Center's "male model bag-carrying" experience led to a notable increase in daily foot traffic and sales, showcasing the effectiveness of this marketing approach [7][8]. Group 2: Financial Performance and Challenges - Despite the initial success of "borderline" marketing, many offline businesses continue to struggle financially, with a significant portion of theme parks and restaurants reporting losses [13][17]. - For instance, the theme park industry has seen about 22% of its establishments operating at a loss, while major restaurant chains like Xiaobuxiang have reported substantial net losses [13][17]. - The financial reports from major players indicate a concerning trend, with companies like Huazhou City experiencing a decline in revenue and profit margins [17][18]. Group 3: Consumer Behavior and Market Dynamics - The consumer market is shifting towards a preference for deeper cultural experiences rather than superficial entertainment, as evidenced by the growing popularity of family-oriented travel and cultural tourism [20][21][22]. - Data shows that the emotional consumption market in China is projected to exceed 2 trillion yuan by 2025, indicating a strong demand for enriching experiences [19]. - The trend towards "de-entertainment" suggests that businesses need to integrate cultural elements into their offerings to remain competitive and relevant in the evolving market landscape [23][24].

Core Viewpoint - The hotel and catering sector experienced a rise of 0.91% on September 1, with Quan Juding leading the gains, while the overall market indices also showed positive performance [1][2]. Group 1: Market Performance - The Shanghai Composite Index closed at 3875.53, up by 0.46% [1] - The Shenzhen Component Index closed at 12828.95, up by 1.05% [1] Group 2: Individual Stock Performance - Quan Juding (002186) closed at 14.39, with a gain of 3.53% and a trading volume of 347,800 shares, totaling a transaction value of 492 million yuan [1] - Junting Hotel (301073) closed at 25.99, up by 3.22%, with a trading volume of 147,500 shares and a transaction value of 381 million yuan [1] - Jinling Hotel (601007) closed at 8.07, gaining 3.07%, with a trading volume of 231,300 shares and a transaction value of 185 million yuan [1] - Tongqinglou (605108) closed at 21.61, up by 2.42%, with a trading volume of 74,300 shares and a transaction value of 159 million yuan [1] - Huatian Hotel (000428) closed at 3.73, gaining 1.91%, with a trading volume of 295,800 shares and a transaction value of 110 million yuan [1] - Xi'an Catering (000721) closed at 10.55, up by 1.15%, with a trading volume of 821,200 shares and a transaction value of 880 million yuan [1] - Shoulv Hotel (600258) closed at 15.35, gaining 0.66%, with a trading volume of 322,200 shares and a transaction value of 493 million yuan [1] - *ST Yunwang (002306) closed at 1.88, up by 0.53%, with a trading volume of 186,200 shares and a transaction value of 34.93 million yuan [1] - Jinjiang Hotel (600754) closed at 23.04, down by 0.82%, with a trading volume of 159,000 shares and a transaction value of 367 million yuan [1] Group 3: Fund Flow Analysis - The hotel and catering sector saw a net outflow of 38.80 million yuan from institutional funds, while retail investors contributed a net inflow of 30.77 million yuan [2] - Speculative funds recorded a net inflow of 803.19 million yuan into the sector [2]

Market Overview - The hotel and catering sector increased by 0.31% on August 29, with Xi'an Catering leading the gains [1] - The Shanghai Composite Index closed at 3857.93, up 0.37%, while the Shenzhen Component Index closed at 12696.15, up 0.99% [1] Stock Performance - Xi'an Catering (000721) closed at 10.43, up 3.88% with a trading volume of 745,900 shares and a transaction value of 772 million [1] - Tongqinglou (605108) closed at 21.10, up 2.98% with a trading volume of 89,800 shares and a transaction value of 189 million [1] - Junxiang Hotel (301073) closed at 25.18, up 1.21% with a trading volume of 125,600 shares and a transaction value of 318 million [1] - Shoulv Hotel (600258) closed at 15.25, up 0.59% with a trading volume of 131,460 shares and a transaction value of 480 million [1] - Jinjing Hotel (601007) closed at 7.83, up 0.38% with a trading volume of 133,000 shares and a transaction value of 104 million [1] - Huatian Hotel (000428) closed at 3.66, up 0.27% with a trading volume of 251,200 shares and a transaction value of 92.51 million [1] - ST Yunwang (002306) closed at 1.87, unchanged with a trading volume of 203,500 shares and a transaction value of 38.05 million [1] - Jinjiang Hotel (600754) closed at 23.23, down 0.51% with a trading volume of 118,600 shares and a transaction value of 277 million [1] - Quanjude (002186) closed at 13.90, down 4.92% with a trading volume of 408,700 shares and a transaction value of 591 million [1] Capital Flow - The hotel and catering sector experienced a net outflow of 68.2 million from institutional investors, while retail investors saw a net inflow of 55.85 million [1] - Major stocks like Xi'an Catering had a net inflow of 42.26 million from institutional investors, while retail investors had a net outflow of 41.52 million [2] - Tongqinglou saw a net inflow of 11.31 million from institutional investors, with retail investors experiencing a net outflow of 13.88 million [2] - Junxiang Hotel had a net inflow of 7.32 million from institutional investors, while retail investors had a net outflow of 3.98 million [2] - Jinjing Hotel experienced a net outflow of 28.26 million from institutional investors, while retail investors had a net inflow of 3.20 million [2] - Quanjude faced a significant net outflow of 45.29 million from institutional investors, but retail investors had a net inflow of 60.58 million [2] - Shoulv Hotel had a net outflow of 59.30 million from institutional investors, with retail investors seeing a net inflow of 45.98 million [2]

Core Insights - The article highlights the centenary celebration of the Fangshan brand, a national intangible cultural heritage, showcasing its unique charm through various activities [1][2] - Fangshan, founded by former imperial chefs in 1925, serves as a bridge between royal and civilian culinary traditions, evolving from a state-run establishment to a cultural icon [1][2] Group 1: Company Background - Fangshan was established in 1925, originally bringing imperial delicacies to the public and has since become a significant cultural entity [1] - The brand was nationalized in 1955 and renamed "Fangshan Restaurant," with notable contributions from literary figures like Lao She [1] - In 2011, Fangshan was recognized as a national intangible cultural heritage, further solidifying its cultural significance [1] Group 2: Cultural Significance and Modernization - The centenary celebration included a transmission ceremony for the "Fangshan (Imperial Cuisine) Production Skills," emphasizing the importance of preserving culinary traditions [1] - Fangshan is actively engaging younger consumers by integrating traditional elements with modern trends, such as the "Fangshan Tea House" and "Fangshan Fortune Drinks" [2] - The company aims to make imperial culinary culture accessible in everyday life, moving beyond traditional settings like museums [2]

从全聚德十大流通股东角度 数据显示，富国基金旗下1只基金位居全聚德十大流通股东。富国中证旅游主题ETF（159766）二季度 新进十大流通股东，持有股数96.17万股，占流通股的比例为0.31%。根据测算，今日浮亏损失约73.09 万元。 富国中证旅游主题ETF（159766）成立日期2021年7月15日，最新规模29.55亿。今年以来收益1.5%，同 类排名4107/4222；近一年收益19.66%，同类排名3464/3776；成立以来亏损28.47%。 富国中证旅游主题ETF（159766）基金经理为曹璐迪。 8月29日，全聚德跌5.2%，截至发稿，报13.86元/股，成交5.17亿元，换手率11.60%，总市值42.54亿 元。 资料显示，中国全聚德(集团)股份有限公司位于北京市西城区前门西河沿217号，成立日期1994年6月16 日，上市日期2007年11月20日，公司主营业务涉及餐饮服务及食品加工销售业务,主要提供以"全聚 德"品牌高档烤鸭系列菜品为主的餐饮服务。主营业务收入构成为：餐饮78.53%，商品销售19.34%，租 赁2.13%。 责任编辑：小浪快报 截至发稿，曹璐迪累计任职时间5年103 ...

到中山公园打卡"鲁迅同款"的来今雨轩茶社，去前门大街的"全聚德·中轴食礼"享受中式下午茶，来老字号内联升尝一杯"大内宫保"咖啡……近年来，很多老 字号企业突破传统经营模式，尝试"破圈"跨界，深入挖掘城市历史特色和自身文化积淀，尝试"全时段"经营，推出甜品、下午茶、咖啡，成为年轻消费者喜 爱的"网红打卡点"。8月28日，中国全聚德集团所属品牌仿膳迎来百岁生日。新京报记者从仿膳方面了解到，仿膳茶社于去年8月开业，截至目前已超越了很 多西式下午茶、甜品店，登上区域品类榜单首位，周末的营业额可以超过2万元。 在业内人士看来，老字号历史底蕴丰厚，在创新方面虽然处于起步阶段，但潜力值得期待。在当下文旅融合、消费者期待更多体验感的消费理念下，如果跨 界可以成功运营，或将成为老字号营收和利润的新增长点。 仿膳茶社周末营业额超2万元 在仿膳生日庆典上，举行了国家级非遗"仿膳（清廷御膳）制作技艺"传承仪式。国家级非遗代表性传承人董世国大师及8位传承人集体亮相，完成责任与使 命的交接，并现场展示了高汤制作、打虾泥、刀工、小窝头、豌豆黄"过箩"古法等绝活儿。 公开资料显示，1925年创建伊始，仿膳将宫廷珍馐带入市井，成为连接宫廷与民 ...