Direct Digital Holdings Announces Strategic $20 Million Equity Reserve Facility to Accelerate Growth Plan

HOUSTON, Oct. 21, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has entered into a $20 million Equity Reserve Facility ("ERF") with New Circle Principal Investments LLC, an affiliate of New Circle Capital LLC ("New Circ ...