Core Insights - The company reported a revenue of 6.798 billion yuan for the first three quarters of 2024, representing a year-on-year growth of 7.10% [1] - The net profit attributable to shareholders reached 131 million yuan, up 12.24% year-on-year, while the net profit excluding non-recurring items was 92.63 million yuan, reflecting an 8.15% increase [1] - The net cash flow from operating activities was 909 million yuan, showing a significant growth of 132.76% [1] Business Expansion - In 2024, the company officially launched a franchise business model, allowing franchisees to leverage its digital management and precise marketing capabilities [1] - Since the opening of its first franchise store in Sichuan on July 26, 2024, the company has established a total of 4 franchise stores [1] - The franchise stores are primarily focused on expanding into third and fourth-tier cities, targeting the emerging market [1] Strategic Partnerships - In October 2024, the company partnered with Guangdong Xinxuan Holdings to establish Hangzhou Chainqi Future Co., Ltd., aimed at developing new family e-commerce live retail business [1] - The partnership will create dedicated live streaming rooms, with plans to launch the first live stream within the year, enhancing collaboration in supply chain, e-commerce live streaming, and omnichannel strategies [1] - The parent company of Guangdong Xinxuan Holdings is Guangzhou Xinxuan Investment, which is controlled by Xinba, holding 95% of the shares [1] Market Potential - The maternal and infant product category accounts for approximately 80% of Xinxuan's annual GMV, amounting to around 40 billion yuan [1] - The company aims to diversify its marketing strategies and broaden sales channels, targeting both existing and new customers as sources of business growth [1]
孩子王前三季度净利润同比增长12.24% 年底前打造辛选专属直播间