Hoka and UGG owner's shares race ahead — leaving rival Nike in the dust

The maker of trendy footwear brands Hoka and UGG saw its shares soar more than 10% Friday after the shoemaker raised its annual forecast — betting on strong demand for its sneakers and boots during the crucial holiday season. Deckers' Outdoors, along with brands from New Balance and Roger Federer-backed On, has seen sales soar as chunky sneakers and fuzzy winter boots gain popularity. Hoka — known for its lightweight, cushioned running shoes — and On have dug into Nike's market share. The legacy shoemaker h ...