Core Viewpoint - The company, Dongfang Zhenxuan, has issued a warning regarding fraudulent messages impersonating the company, while also reporting significant growth in its financial performance for the fiscal year 2024 [1] Financial Performance - For the fiscal year 2024, Dongfang Zhenxuan reported a total GMV of 14.3 billion, representing a year-on-year growth of 43% [1] - The total revenue reached 7.1 billion, an increase of 56.8% compared to 4.5 billion in the fiscal year 2023 [1] - The net revenue from self-operated products and live e-commerce increased by 68.1%, rising from 3.9 billion in 2023 to 6.5 billion in 2024 [1] - The adjusted net profit from continuing and discontinued operations was 2.2 billion, which includes a post-tax gain of 1.3 billion from the sale of the education business, compared to 1.1 billion in the same period last year [1] Operational Metrics - The total number of paid orders on Douyin reached 181.1 million, a significant increase from 136.3 million in the fiscal year 2023 [1] - The gross margin for continuing operations decreased from 38.2% in fiscal year 2023 to 25.9% in fiscal year 2024, primarily due to promotional activities and increased sales of lower-margin agricultural products [1] Business Growth - The self-operated products and live e-commerce segment has become the core driver of growth for Dongfang Zhenxuan, achieving total revenue of 6.5 billion, up from 3.9 billion in the previous fiscal year [1]
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