Here's Why Disney Is Raising Theme Park Ticket Prices, but Will It Work?

The House of Mouse obviously believes consumers are willing to pay more for popular amusement. It may be in for a rude awakening. Anyone who's priced a Walt Disney (DIS -0.39%) vacation within the past few days might be suffering from a bit of sticker shock. A trip to any of its theme parks has never been cheap. But following price increases imposed earlier this month, it'll cost you on the order of 6% more just to set foot in California's Disneyland; Florida's Disney World ticket prices are still slated fo ...