Quest™ Launches "Sweet on Protein" Campaign to Debut New Bake Shop Line

Core Insights - Quest has launched a new campaign titled "Sweet on Protein," which introduces its Bake Shop line of protein-rich baked goods, aimed at satisfying sweet cravings without compromising flavor [2][3][4]. Campaign Overview - The "Sweet on Protein" campaign is an extension of the previous "It's Basically Cheating" initiative and will be promoted across various platforms, including film, digital, social media, and out-of-home advertising [2][3]. - The campaign features new products such as protein-rich Blueberry Muffins, Chocolate Chip Muffins, and Chocolate Brownies, emphasizing nostalgic indulgence while maintaining a focus on protein content [3][4]. Strategic Partnerships - This campaign marks the first major initiative under Simply Good Foods' partnership with Publicis Groupe's SG1, which will handle creative development, media planning, public relations, and digital strategies for Quest and Atkins brands [4][5]. Product Availability - The Quest Bake Shop line is available nationally at major retailers, including Amazon, Walmart, Target, and Kroger, indicating a strong distribution strategy [5]. Company Background - Simply Good Foods Company, headquartered in Denver, Colorado, focuses on nutritious snacking and aims to lead the healthy lifestyle movement through innovation and investment opportunities in the snacking sector [5][6].