Amazon To Add NBA Game To Black Friday Slate, With NFL Game As A High-Powered Lead-In

After debuting its Black Friday NFL coverage last November, Amazon is leaning into the ritual, announcing it will add an NBA game on the day starting in 2025. The tech giant’s Prime Video division secured a long-term rights deal with the NBA, bolstering its live sports offerings and adding more enticements for ad buyers. While Amazon has NFL rights through 2032, its Black Friday games have been slated one by one, though the league and the company have both expressed considerable enthusiasm for the venture. ...