Starbucks CEO wants to make it easier for customers to get a cup of coffee — as he reveals his bold plan to overhaul stores
Starbucks(SBUX) New York Post·2024-10-30 23:24
Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks' US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer wait times of less than four minutes. Faced with falling demand for its pricey beverages in the key US and China markets as well as a slide in its share price, Starbucks' investors are counting on the new CEO to steer the company back to growth. The company last week suspended its forecast for its 2025 fiscal year. " ...