Starbucks' plan to return to its roots involves 200,000 Sharpies

Starbucks cups are pictured on a counter in Manhattan, New York, on Feb. 16, 2022. Starbucks CEO Brian Niccol said the coffee chain plans to buy roughly 200,000 Sharpie markers as part of his plan to take the coffee chain back to its roots. He's betting that more personal touches — including bringing back Sharpies to write customer names or messages on cups — will bring customers back to cafes. For three consecutive quarters, the company has reported declining sales. In Starbucks' latest quarter, reported W ...