THE COCA-COLA COMPANY RELAUNCHES BARRILITOS IN CALIFORNIA & TEXAS

Core Viewpoint - The Coca-Cola Company is relaunching Barrilitos, a traditional Mexican soft drink brand, in California, emphasizing its rich heritage and vibrant flavors to appeal to a diverse audience, particularly multicultural Gen Z'ers and Millennials [2][3][4]. Group 1: Product Details - Barrilitos was first introduced in 1938 and is produced in Monterrey, Mexico, now part of Coca-Cola's imports portfolio [2][7]. - The drink is available in two sizes: a 12oz glass bottle and a 1.5L PET multiserve bottle, featuring four flavors: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch) [2][7]. - Each bottle is crafted with fruit flavors and cane sugar, balancing sweetness and effervescence, while maintaining a commitment to quality [2][5]. Group 2: Market Strategy - The relaunch aims to connect with a new generation of Latino consumers, celebrating cultural heritage and authenticity [4][7]. - Barrilitos is positioned as a beverage that enhances social gatherings and complements Mexican cuisine, appealing to consumers seeking genuine experiences [5][6]. - Distribution will begin in California and Southern Nevada, with plans for expansion into Texas and Oklahoma, responding to the growing demand for nostalgic soft drinks [7]. Group 3: Brand Identity - The brand has undergone a refreshed identity while preserving its classic flavors and traditions, inviting consumers to celebrate its heritage [4][7]. - Barrilitos aims to resonate with families and individuals who value connection to their roots and flavorful experiences [3][4].