Prnewswire·2024-11-04 04:16Core Insights - MINISO's founder, Mr. Jack Ye, believes that changes in the global retail industry present significant opportunities for MINISO to enhance its global competitiveness and influence [1] - The brand has successfully pioneered the 'Global IP Collection Store' model, focusing on emotional consumer needs and self-expression, which are driving future consumption trends [2][3] - MINISO has partnered with over 150 renowned IPs, achieving global IP product sales exceeding 10 billion RMB and launching over 10,000 new IP products annually [3] Strategic Initiatives - MINISO aims to support 100 Chinese IPs in going global, leveraging design centers in multiple countries to innovate and expand its product offerings [4] - The brand is diversifying its product categories, investing in R&D, and enhancing its global supply chain to quickly bring innovative designs to market [5] - MINISO has expanded its store formats, including the introduction of MINISO IP LAND and MINISO FRIENDS, to cater to diverse customer needs and engage younger audiences [6][7] User Engagement and Brand Value - MINISO has built a strong emotional connection with over a billion users globally, resulting in increased brand value and customer spending [8] - The brand has over 100 million registered members worldwide, with a 63% increase in overseas members since 2024 [8] Social Responsibility - MINISO has invested in social initiatives, including a 10 million RMB fund to support women and promote animal welfare through its Pet Protection Foundation [9] Future Outlook - The company plans to deepen its overseas expansion and create innovative store experiences to attract younger customers, while promoting its "Joy Philosophy" globally [10] Company Overview - MINISO Group is a global value retailer known for its trendy lifestyle products featuring IP design, with a focus on quality, affordability, and an engaging shopping experience [11]