MINISO Unveils Brand Upgrade Achievements, Aiming to Build the World's Leading IP Design Retail Group

MINISO's founder Mr. Jack Ye has previously pointed out that changes in the global retail industry mean great opportunity for MINISO to become globally competitive and influential. As early as 2020, Mr. Jack Ye envisioned "interest-driven consumption" as a key to the brand's growth, predicting that fulfilling consumers' emotional needs and desire for self-expression will become the driving force of future consumption. MINISO has successfully led this trend globally as the pioneer of the 'Global IP Collect ...