Group 1 - MINISO Group Holding (NYSE: MNSO) is rated as a buy due to positive business fundamentals and potential for long-term value creation [1] - The company is currently experiencing near-term margin dilution as it enters an investment phase, which is expected to yield benefits over time [1] - The investment approach emphasizes understanding core business economics, including competitive advantages, unit economics, and management quality, which are crucial for long-term free cash flow generation [1] Group 2 - The analyst has no current stock or derivative positions in any mentioned companies and does not plan to initiate any within the next 72 hours [2] - The article reflects the analyst's personal opinions and is not influenced by compensation from any company [2] - Seeking Alpha does not guarantee future results and the views expressed may not represent the platform as a whole [3]

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?Let's take a look at what these Wall Street heavyweights have to say about MINISO Group Holding Limited Unsponsored ADR (MNSO) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.MINISO Group Holding Limite ...

Investment Rating - The report maintains a "Buy" rating for Miniso (MNSO) with a 12-month target price of $23.40 for ADR and HK$46.00 for H-shares, reflecting a potential upside of 27.9% and 33.1% respectively [15][17]. Core Insights - Management reiterated its target for accelerated revenue growth in 2025, aiming for a year-on-year increase of 23% compared to 2024, with a focus on achieving low teens percentage growth in Miniso China sales and approximately 40% growth in overseas business [1][5]. - Despite expected slight declines in gross profit margins this year, management anticipates healthy operating profit growth for the year, with margins expected to narrow sequentially in Q2 and return to positive territory in Q3 [1][5]. - The company plans to close 300-400 underperforming or outdated stores in China, with expectations of stabilizing or slightly decreasing the number of new stores in the second quarter, but anticipates a return to store growth in the latter half of the year [1][11]. Summary by Sections Revenue Growth - Management expects revenue growth to accelerate in 2025, driven by positive sales and store productivity improvements, with a target of opening 500 to 600 new stores, of which 40% to 45% will be DTC stores [5][16]. - For Top Toy, management anticipates a year-on-year revenue growth of approximately 50% to 60% and plans to add 100 new stores [5]. Profit Margins - Operating profit is projected to recover to positive growth in Q3, with a target operating profit of RMB 3.6 billion to RMB 3.8 billion for the year, compared to RMB 3.2 billion last year [5][16]. - Management noted that while the operating profit margin may experience slight declines due to macroeconomic factors and DTC expansion, the pressure on margins is expected to gradually narrow [1][5][7]. Store Network and Strategy - The company is focusing on optimizing its store network, with plans to close underperforming stores while aiming for a net increase in store count in the latter half of the year [1][11]. - In the U.S. market, Miniso will concentrate on 24 states to achieve better economies of scale and reduce operational costs, while also optimizing its product mix to cater to local consumers [6][10]. Product Mix and Market Adaptation - The product mix includes a focus on toys and lifestyle products, with a strategy to increase local sourcing to mitigate potential tariff risks [10][12]. - Management aims to enhance the contribution of third-party products to diversify the product range while maintaining overall gross margin stability [12].

Investment Rating - The report maintains an "OUTPERFORM" rating for the company with a target price of USD 22.50, reflecting a potential upside from the current price of USD 18.29 [2][10]. Core Insights - The company reported a revenue of RMB 4.43 billion in 1Q, representing a 19% year-over-year increase, while adjusted net profit decreased by 5% to RMB 587 million [3][16]. - Domestic revenue was RMB 2.49 billion, up 9% year-over-year, with a net closure of 111 domestic stores [3][16]. - Overseas revenue reached RMB 1.59 billion, a 30% increase year-over-year, with a net addition of 95 overseas stores [5][16]. - The gross profit margin (GPM) improved to 44.2%, up 0.8 percentage points year-over-year, while the adjusted net profit margin (NPM) was 13.3%, down 3.3 percentage points [8][16]. Financial Projections - Revenue projections for 2025-2027 are RMB 20.9 billion, RMB 24.9 billion, and RMB 29.2 billion, respectively, with adjusted net profits expected to be RMB 2.76 billion, RMB 3.66 billion, and RMB 4.57 billion [10][17]. - The company anticipates a net store opening of 200-300 in China and 500-600 overseas in 2025, focusing on high-quality development and channel upgrades [4][5]. Cost Structure and Profitability - The sales expense ratio increased to 23.1%, up 4.4 percentage points year-over-year, primarily due to expenses related to direct stores [8][16]. - The adjusted net profit margin is projected to improve gradually, with expectations of 13.2%, 14.7%, and 15.6% for 2025-2027 [10][14].

Investment Rating - The report maintains an "OUTPERFORM" rating for the company with a target price of USD 22.50, reflecting a potential upside from the current price of USD 18.29 [2][10]. Core Insights - The company reported a revenue of RMB 4.43 billion in 1Q, representing a 19% year-over-year increase, while adjusted net profit decreased by 5% to RMB 587 million [3][16]. - Domestic revenue was RMB 2.49 billion, up 9% year-over-year, with a net closure of 111 domestic stores [3][16]. - Overseas revenue reached RMB 1.59 billion, a 30% increase year-over-year, with a net addition of 95 overseas stores [5][16]. - The gross profit margin (GPM) improved to 44.2%, up 0.8 percentage points year-over-year, while the adjusted net profit margin (NPM) was 13.3%, down 3.3 percentage points [8][16]. Financial Projections - Revenue projections for 2025-2027 are RMB 20.9 billion, RMB 24.9 billion, and RMB 29.2 billion, respectively, with adjusted net profits expected to be RMB 2.76 billion, RMB 3.66 billion, and RMB 4.57 billion [10][17]. - The company anticipates a net store opening of 200-300 in China and 500-600 overseas in 2025 [4][5]. Cost Structure and Profitability - The sales expense ratio increased to 23.1%, up 4.4 percentage points year-over-year, primarily due to expenses related to direct stores [8][16]. - The adjusted net profit margin is projected to improve gradually, with expectations of 13.2%, 14.7%, and 15.6% for 2025-2027 [10][14]. Market Position and Strategy - The company is focusing on high-quality development and channel upgrades in the domestic market, with a strategy of opening larger stores while closing smaller ones [4][9]. - In the overseas market, the company aims to enhance efficiency and reduce costs, particularly in the U.S. market, while replicating successful domestic strategies [5][9].

Investment Rating - The report maintains a "Buy" rating for MINISO, indicating a positive outlook for the company's performance in the market [5]. Core Insights - MINISO's same-store sales have significantly improved, driving accelerated revenue growth, with a notable performance from TOP TOY, which achieved a revenue increase of 58.9% [5]. - The company reported a total revenue of 4.43 billion RMB in Q1 2025, reflecting an 18.9% year-on-year growth, although adjusted net profit fell by 4.8% to 587 million RMB [3][5]. - The overseas expansion continues to contribute positively, with overseas store count reaching 3,213, leading to a 30.3% increase in overseas revenue [5]. Financial Data and Earnings Forecast - Revenue projections for MINISO are as follows: - 2023: 13.839 billion RMB - 2024: 16.994 billion RMB - 2025E: 20.979 billion RMB - 2026E: 24.765 billion RMB - 2027E: 28.718 billion RMB - The expected growth rates for revenue are 39.4% in 2023, 22.8% in 2024, and 23.4% in 2025 [4][6]. - Adjusted net profit forecasts are: - 2025E: 2.845 billion RMB - 2026E: 3.343 billion RMB - 2027E: 3.794 billion RMB [4][6].

May 2025 2025 March Quarter Results Presentation Disclaimer This presentation contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Among other things, the quotations ...

Exhibit 99.2 Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement. MINISO Group Holding Limited 名 創 優 品 集 團 控 股 有 限 公 司 (A company incorporated in the Cayman Islands with limited liability) (Stock ...

Financial Data and Key Metrics Changes - In Q1 2025, Miniso Group's total revenue reached RMB 4.43 billion, representing a 90% year-over-year growth, exceeding the upper limit of the guidance of 50% to 80% [6][27] - Miniso's revenue from Mainland China was RMB 2.49 billion, growing by 9%, while overseas revenue was RMB 1.59 billion, growing by 30% [6][27] - The gross margin increased by nearly one percentage point to 44.2% compared to the same period last year [33] - Adjusted net profit for Q1 was RMB 590 million, with an adjusted net profit margin of 30.3% [41] Business Line Data and Key Metrics Changes - The Miniso brand generated RMB 3.84 billion in revenue, growing by 16.5% [27] - The Top Toy brand achieved revenue of RMB 1.01 billion, up by 59% [28] - Same store sales in Mainland China showed a mid-single-digit decline, significantly improved from previous quarters [30][49] Market Data and Key Metrics Changes - Overseas revenue contribution increased by three percentage points year-over-year, now accounting for 36% of total revenue [29] - In Q1, 95 new overseas locations were added, expanding the international network [32] - The U.S. market is a key focus, with strategies to optimize store operations and improve inventory efficiency [17][20] Company Strategy and Development Direction - The company is focusing on enhancing same store performance as a core strategy, aiming for a 10% growth in domestic same store sales for the year [8] - Miniso is transitioning from rapid store openings to a strategy focused on larger, better-performing stores [13][15] - The company plans to deepen its IT strategy and enhance product development precision to maintain a competitive edge [10][12] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving positive same store growth despite current challenges in the Chinese market [49] - The company is committed to long-term growth, focusing on refined operations and strict expense management [45] - Management highlighted the importance of innovation and high-quality products to meet evolving consumer needs [12][24] Other Important Information - The company paid out RMB 740 million in dividends and completed nearly RMB 260 million in share repurchases since the beginning of the year [24][44] - Miniso is exploring new business models and enhancing partnerships with agents to improve market dynamics [20][25] Q&A Session Summary Question: Regarding same store improvement in China - Management noted a significant improvement in same store performance, with a decline narrowing to mid-single digits, and expressed confidence in achieving positive growth [49][50] Question: U.S. market strategies amid tariff fluctuations - Management discussed preparations for tariffs, including building inventory in the U.S. and optimizing the supply chain to reduce dependency on Mainland China [56][58] Question: Impact of YH on profit and loss - Management confirmed that YH will be consolidated into overall performance starting Q2, with a focus on reducing financial losses and improving efficiency [60][61] Question: Same store performance trends in overseas markets - Management indicated that overseas same store performance is improving, particularly in the U.S. and Mexico, and emphasized the importance of channel optimization and merchandise improvement [63][65] Question: IP partnership strategies - Management highlighted the importance of exclusive licensing and in-house IP development to enhance market presence and consumer engagement [76][79]

Financial Data and Key Metrics Changes - In Q1 2025, Miniso Group's total revenue reached RMB 4.43 billion, representing a 90% year-over-year growth, exceeding the upper limit of the 50% to 80% growth guidance [6][27] - Miniso's revenue from Mainland China was RMB 2.49 billion, growing by 9%, while overseas revenue was RMB 1.59 billion, growing by 30% [6][27] - The gross margin increased by nearly one percentage point to 44.2% compared to the same period last year [33] - Adjusted net profit for Q1 was RMB 590 million, with an adjusted net profit margin of 30.3% [41] Business Line Data and Key Metrics Changes - The Miniso brand generated RMB 2.84 billion in revenue, growing by 16.5% [27] - The Top Toy brand achieved revenue of RMB 1.1 billion, up by 59% [28] - Directly operated stores contributed 22% of revenue, with revenue growing 86% year-over-year [36] Market Data and Key Metrics Changes - In Q1, overseas revenue contribution rose to 36%, up from 33% in the same period last year [29] - The company opened 95 new overseas locations, expanding its international network [32] - Same store sales in the U.S. faced pressure but showed improvement in April and May [66] Company Strategy and Development Direction - The company is focusing on high-quality channel development and large store expansion, with plans to open larger, better-performing stores [13][15] - Miniso aims to enhance its product development precision and strengthen its IT strategy to support high-quality growth [10][12] - The company is committed to deepening existing partnerships while exploring new ones, particularly in the IP space [25] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving positive same store growth for the full year despite challenges in the micro consumption environment in China [50] - The company anticipates healthy operating profit growth in 2025, focusing on expense control and improving the profitability of directly operated stores [45] - Management highlighted the importance of adapting to tariff fluctuations and optimizing the supply chain to enhance competitiveness in the U.S. market [58][59] Other Important Information - The company paid out RMB 740 million in dividends and completed nearly RMB 260 million in share repurchases since the beginning of the year [24] - Miniso's journey is built on exceptional merchandise, with a commitment to innovation and high-quality products to meet evolving consumer needs [12] Q&A Session Summary Question: Can you elaborate on the recent same store improvement in China? - Management noted a significant improvement in same store performance, with a decline narrowing to mid-single digits compared to previous quarters, driven by operational strategies and product offerings [49][50] Question: What is the payback period for franchisees? - Franchisees have seen improvements in ROI alongside same store performance, with a positive outlook for new store formats [52][53] Question: What strategies are in place regarding tariffs and supply chain adjustments in the U.S.? - The company has built up inventory in the U.S. to prepare for sales peaks and is adjusting its supply chain to reduce dependence on Mainland China [56][58] Question: How will YH impact Miniso's profit and loss starting Q2? - YH is expected to reduce financial losses through efficiency improvements, with a dedicated team managing the transition [60][61] Question: What is the outlook for same store performance in the U.S.? - Management is optimistic about improvements in same store performance in the U.S., leveraging successful practices from the Chinese market [66][69] Question: How does sourcing from third parties affect GP margins? - Management reassured that sourcing third-party products will not burden GP margins, as they focus on specific categories that enhance customer experience [83][84] Question: What is the strategy for net store openings in China? - The company plans to dynamically adjust store openings, focusing on quality over quantity, with expectations for double-digit growth from same store performance [92][94]