Why e.l.f. Beauty Stock Made a Big Comeback Today

The small cosmetics player is taking a bigger and bigger slice of the market.Shares of cosmetics company e.l.f. Beauty (ELF 12.00%) made a big comeback on Thursday after the company released financial results for its fiscal second quarter of 2024. Going into the report, shares had lost more than 50% of their value compared to their highs in 2024. But today, e.l.f. Beauty stock was up 16% as of 2 p.m. ET.Marketing investments pay off with strong growthIn Q2, which ended Sept. 30, e.l.f. Beauty grew net sales ...